The partnership with James is a natural for the brand.
I'm excited about the opportunity to bring that to life through this partnership with PepsiCo.”
'The ability to rise and find motivation to do more and be more every single morning is powerful. When I first learned about the message behind the drink – the fact that every day is a chance to rise for all of us – that really resonated with me,' James said, in a statement. 'It's important to me that I believe in the brands and products where I invest my time. Pepsi is pitching the product as a sugar-free morning replacement for coffee that offers immune support while helping consumers fire up their ambition and conquer the day.
Mountain Dew Rise Energy is a caffeinated fruit drink fortified with vitamins A and C, antioxidants and Zinc. PepsiCo brand Mountain Dew has tapped LeBron James to help launch a new energy drink in a move to associate the beverage with the NBA icon’s motivation and hard work.
